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Founded in 2012, SJM CONSULTING is a boutique sports management advisory firm providing services for cities and organisations in the fields of sports, physical activity, leisure, tourism, health and well-being.
At SJM CONSULTING, we believe sports and physical activity are essential drivers in achieving several of the United Nations' SDGs, in particular goal numbers 3, 5, 10, 11, 13 and 17, as well as in successfully implementing UNESCO's Kazan Action Plan and the WHO's GAPPA and Guidelines on physical activity and sedentary behaviour.
As population hubs, cities play a key role in promoting a sustainable, healthy lifestyle through physical activity and sport, with active university campuses, active schools and workplaces, as well as intelligent mobility and sustainable neighbourhoods being the cornerstones.
Steve Marsden, the Founding Associate of SJM CONSULTING, has dedicated his working life to the management of leisure, tourism, sports, physical activity, health and well-being.
Steve started his first business, Marsden Bros. (Pte.) Ltd. in Singapore in 1993, with his brother Jason. The brothers ran a scuba diving school and liveaboard dive cruise business for 10 years.
On his arrival in Switzerland in 2002, Steve set up SNM (Sport Nutrition Management) Sàrl, a sports management company that ran the sports department for the prestigious Ecole hôtelière de Lausanne from 2004 to 2012, implementing a palette of over 25 sports and activities as well as healthy nutrition options for the students and staff.
In 2009, Steve became director of the Green Club, a multi-sports centre in Romanel-sur-Lausanne in Switzerland.
With the founding of SJM CONSULTING in 2012, Steve began working for small companies and non-governmental organisations dedicated to promoting the benefits of sports and physical activity for health and well-being.
As a member of the Evaleo network of experts, Steve contributed to the development of the Global Active City (GAC) standard and label and accompanied a group of seven pilot cities on their journey to becoming the world's first Global Active Cities, ensuring long-lasting behavioural change among their residents. Steve continues to work closely with Evaleo to promote the Active City approach.
In 2020, Steve co-founded the association Active Parents Active Kids, a Swiss NGO promoting parent - child physical activity.
John Marsden joined SJM CONSULTING as an Associate in December 2020, bringing over thirty years of experience in the field of sports and physical activity.
John started his career as a Sports Coach for the Municipality of Liverpool, United Kingdom (UK), after which he went on to undertake a series of sports and physical activity operational management roles across the UK.
In 2004 John was appointed to the position of Head of Liverpool Active City, following which he put together the cities first Active City strategy.
In 2008 John became Head of Public Health Delivery in Liverpool where his responsibilities expanded to include all aspects of healthy lifestyles and the prevention of ill health.
Since 2013 John has worked closely with Evaleo, TAFISA and the Active Well-being Initiative in helping to develop all aspects of the Global Active City standard and label.
Currently holding the position of International Active City Advocacy and Development Co-ordinator at Liverpool John Moores University, John has attended and presented at numerous sports and physical activity conferences around the world.
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